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Post by Bundy on May 24, 2012 21:31:23 GMT 10
With the Falcon currently hovering around 20th position for monthly and year-to-date sales and given that the marketing and advertising for the falcon is generally quite poor, nearly non-existent and not attention grabbing enough, is their decision to price the Falcon at $36,890 at or higher than the more popular Commodore (at $36,990 for the SV6, $34,990 for the Equipe), its direct competitor in the same car market, given that Ford are on their knees profit wise and the falcon is about to be extinguished? I thought it would be more prudent to sell it at a cheaper price especially given, in my opinion, their inability through marketing and 'word of mouth' to distinguish that the Falcon is a better car in terms of safety, extras and drivability. Thoughts? www.holden.com.au/latestofferswww.ford.com.au/latest-offers/brisbane/new-falcon |
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djrford
Formula Ford Driver
Posts: 158
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Post by djrford on May 24, 2012 21:41:01 GMT 10
Perhaps a price reduction will hardly pay for all the inputs of it? Sometimes selling less at a higher price will provide higher profit than selling more at a lower price. Obviously the sales are terrible, but if it was slightly cheaper, we can't guarantee it would sell enough to ensure that Ford makes more money off it than they do now.
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Post by Bundy on May 24, 2012 21:46:48 GMT 10
Perhaps a price reduction will hardly pay for all the inputs of it? Sometimes selling less at a higher price will provide higher profit than selling more at a lower price. Obviously the sales are terrible, but if it was slightly cheaper, we can't guarantee it would sell enough to ensure that Ford makes more money off it than they do now. But it is really sales numbers that justify production continuing rather than the profit made in total or per car, especially for a car that is competing with a car like the Commodore that is sitting in the top 5 cars sold nationally...and atm, Ford aren't making either sales or profit, so they need to try something to revive the Falcon. |
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senator
Karting Driver
BANNED - Muz clone
Posts: 45
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Post by senator on May 24, 2012 21:59:59 GMT 10
Ford are terrible with this stuff. They need to make it cheap and get them out the door. Better off having your cars do what they do out on the road than having them sitting in the shed and justifying it by saying 'yeh, but we sell em at a higher price'.
Plus it will keep plenty of mechanics busy if they sell more cars! Fixed Or Repaired Daily - buckets of **** they are.
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djrford
Formula Ford Driver
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Post by djrford on May 24, 2012 22:03:36 GMT 10
I don't understand how it's dropped at such a higher rate than the Commodore in the past few years.
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senator
Karting Driver
BANNED - Muz clone
Posts: 45
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Post by senator on May 24, 2012 23:06:55 GMT 10
Because its a bucket of ****.
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Post by HDT05 on May 25, 2012 1:59:18 GMT 10
But if they sold it for less, I'd say they would still lose out to Holden Commodore...it's too much when you can buy a Commodore for the same price.
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djrford
Formula Ford Driver
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Post by djrford on May 25, 2012 8:57:45 GMT 10
Because its a bucket of ****. Car reviewers seem to think differently, and I'd trust their opinion more than yours. |
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Post by gizzysbr09 on May 25, 2012 20:00:52 GMT 10
Because its a bucket of ****. I didnt know Trolls could drive.  Ford dont do much TV advertising here either, Holden does a bit but at the moment it is mainly for the Captiva not the Commodore. Just as a side note, in Australia are second hand Falcon and Commodore utes priced heigher than similar mileage sedans? |
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Post by Bundy on May 25, 2012 20:02:58 GMT 10
Because its a bucket of ****. I didnt know Trolls could drive. Ford dont do much TV advertising here either, Holden does a bit but at the moment it is mainly for the Captiva not the Commodore. Just as a side note, are second hand Falcon and Commodore utes priced heigher than similar mileage sedans? I think they are - utes in general to my way of thinking hold their value better than sedans. |
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Post by donk on Jun 11, 2012 12:51:40 GMT 10
Compared to what foreign car companies are offering Ford and Holden aren't good value any more as far as I'm concerned.
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Post by Bundy on Jun 11, 2012 13:03:46 GMT 10
Compared to what foreign car companies are offering Ford and Holden aren't good value any more as far as I'm concerned. So what's the solution donk? Have them made overseas and buy them cheaper but lose jobs? Have them made here and pay more but keep the jobs...damned if you will, damned if you don't for both ways...I think it may be time to break down our dependence on locally made cars if, as it is atm, they have no chance of competing with the cheap imports... |
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Post by donk on Jun 11, 2012 14:16:36 GMT 10
Compared to what foreign car companies are offering Ford and Holden aren't good value any more as far as I'm concerned. So what's the solution donk? Have them made overseas and buy them cheaper but lose jobs? Have them made here and pay more but keep the jobs...damned if you will, damned if you don't for both ways...I think it may be time to break down our dependence on locally made cars if, as it is atm, they have no chance of competing with the cheap imports... More bang for your buck. Someone posted on another forum that I agree with, it's not that you are getting a bad car with Falcon or Commy, it's probably more that they seem to becoming outdated! What do you think? |
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Post by Bundy on Jun 11, 2012 15:49:45 GMT 10
I don't think it is an issue of them being too out-dated as they are modern and have most if not all the features of other cars that they are competing with, I think it is more an issue that these cars with the same features and extras as the Commodore and Falcons can be sold for a lot less and us Aussies are getting less and less parochial about having to buy their own cars. Marketing campaigns often help with this and so far you could only say that Holden are doing their bit to keep the locals enthused about their product...
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Post by Bundy on Jun 18, 2012 14:29:03 GMT 10
I just want to touch on a topic that is being discussed over at the other site and that is a bemoaning of the perceived lack of marketing or promotional campaigns for the falcon which is to say it stands to reason that if you have a car that is struggling to even get in the top 20 for cars sold and arguably are being made to order and not to also mention are not sold at a premium but instead on a reduced margin, I can't see any reason why apart from an insistence from the Falcon diehard enthusiasts to advertise the sale of the Falcon. On any sort of mature level, more blame can be attributed to the public for not buying it in greater numbers and therefore rejecting it than Ford can be
blamed for ditching it.
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Post by Redforever on Jun 23, 2012 10:33:53 GMT 10
With the Falcon currently hovering around 20th position for monthly and year-to-date sales and given that the marketing and advertising for the falcon is generally quite poor, nearly non-existent and not attention grabbing enough, is their decision to price the Falcon at $36,890 at or higher than the more popular Commodore (at $36,990 for the SV6, $34,990 for the Equipe), its direct competitor in the same car market, given that Ford are on their knees profit wise and the falcon is about to be extinguished? I thought it would be more prudent to sell it at a cheaper price especially given, in my opinion, their inability through marketing and 'word of mouth' to distinguish that the Falcon is a better car in terms of safety, extras and drivability. Thoughts? www.holden.com.au/latestofferswww.ford.com.au/latest-offers/brisbane/new-falconFord are playing a political game at the moment. If it was up to their management they would shut down local production tomorrow. But because they are a substantial local employer and they have a long history in this country they know that closing up local production would have a massive negative impact on their brand with huge negative publicity generated which would have a huge impact on sales of all of their other products. So they dribble along, take the governments money and will do a sweatheart deal with unions and the government when the time comes and shut broadmeadows forever. This is nothing more than Ford playing the political and PR game as best they can. I'd suggest that they are losing money on every Falcon they currently sell. But they need local production so that they can maintain public support so customers will buy their other blue oval products. The Falcon's slow and painful death will continue because it allows Ford to keep in good with the general public and those few hundred locally produces Falcons allow Ford to sell thousands of imported Fiestas and Mondeos and Focus models. |
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Post by Bundy on Jun 23, 2012 11:49:49 GMT 10
With the Falcon currently hovering around 20th position for monthly and year-to-date sales and given that the marketing and advertising for the falcon is generally quite poor, nearly non-existent and not attention grabbing enough, is their decision to price the Falcon at $36,890 at or higher than the more popular Commodore (at $36,990 for the SV6, $34,990 for the Equipe), its direct competitor in the same car market, given that Ford are on their knees profit wise and the falcon is about to be extinguished? I thought it would be more prudent to sell it at a cheaper price especially given, in my opinion, their inability through marketing and 'word of mouth' to distinguish that the Falcon is a better car in terms of safety, extras and drivability. Thoughts? www.holden.com.au/latestofferswww.ford.com.au/latest-offers/brisbane/new-falconFord are playing a political game at the moment. If it was up to their management they would shut down local production tomorrow. But because they are a substantial local employer and they have a long history in this country they know that closing up local production would have a massive negative impact on their brand with huge negative publicity generated which would have a huge impact on sales of all of their other products. So they dribble along, take the governments money and will do a sweatheart deal with unions and the government when the time comes and shut broadmeadows forever. This is nothing more than Ford playing the political and PR game as best they can. I'd suggest that they are losing money on every Falcon they currently sell. But they need local production so that they can maintain public support so customers will buy their other blue oval products. The Falcon's slow and painful death will continue because it allows Ford to keep in good with the general public and those few hundred locally produces Falcons allow Ford to sell thousands of imported Fiestas and Mondeos and Focus models. I completely agree. |
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